17 July 2009
So, you've just started a new company, and you've got yourself a shiny new website to go with it - now it's time to sit back and watch the money come flying in, right? Wrong I'm afraid. How will people know where to find you? Do the search engines even know you exist? Can you compete with the competition? You need to get people to your website, this can be achieved through a combination of SEO (Search Engine Optimization), marketing and advertising. Today I'm going to present to you the best methods of advertising. There are many methods of advertising, but not all will be appropriate for all types of businesses - for example a local plumber will clearly need a different form of advertising than a company selling books on-line. Let's take a look at what's available, and who it's appropriate for.
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